Brand Identity
Instructor: Pablo Delcan

99 CENTS is a pop-up concept store that honors the visual language and the purpose of traditional New York City 99 Cents storefronts. The storefront acts as an installation that can change every few months. The brand and storefront is accompanied by a coffee table book called STOREFRONTS

which includes a curated collection of real 99 Cents storefronts in New York City, and supporting typography which references the design vernacular of these storefronts.